Bradford Home Services Privacy Policy
Last Modified: February 2025

Introduction

This Privacy Policy outlines the practices of Bradford Home Services ("we," "our," or "BHS") concerning the information we collect from users who access our website at www.bradfordHS.com ("Site") or otherwise share personal information with us (collectively, "Users").

Your privacy is very important to us, and we are committed to safeguarding it.

Grounds for Data Collection

We collect and process your personal information only when necessary to:

  • Perform our contractual obligations and provide our services.
  • Protect our legitimate interests and enhance our services.
  • Comply with legal and financial regulatory requirements.

By using our Site, you consent to the collection, storage, use, disclosure, and other uses of your personal information as described in this Privacy Policy.

We encourage Users to read this Privacy Policy carefully to make informed decisions.

Information We Collect

We collect two types of information:

Non-Personal Information

This includes aggregated usage data and technical information transmitted by your device, such as browser type, operating system, language preference, access time, and activity on the Site (pages viewed, clicks, etc.).

Personal Information

This includes information that can identify you, such as:

  • Device Information: IP address, geolocation, unique device identifiers (e.g., MAC address).
  • Registration Information: Full name, email address, physical address, phone number, and payment information (if applicable).
  • Membership Information: Details about your membership plan (Silver or Gold), scheduled assessments, service interactions, and preferences.

How We Receive Information

We obtain personal information from various sources:

  • When you voluntarily register or fill forms on our Site.
  • Through your interactions with our Site and services.
  • From third-party providers, including analytics and marketing platforms.

How We Use Your Personal Information

We use your information for:

  • Providing and managing your membership services.
  • Communicating about appointments, maintenance reminders, and emergency support.
  • Responding to inquiries and providing customer support.
  • Improving our Site and services through analytical insights.
  • Marketing and promotional activities (with opt-out available).

Information Sharing

We do not rent, sell, or share your information with third parties except as described below:

  • Service Providers: Hosting providers, trade partners, marketing agencies, analytics providers.
  • Legal Requirements: To comply with laws, regulations, legal processes, and enforce our policies.

User Rights

You have the right to:

  • Access and review your personal information.
  • Request corrections or updates to your personal data.
  • Request erasure or restrict processing of your personal information.
  • Object to processing and lodge complaints with a supervisory authority.

To exercise these rights, contact our Data Protection Officer at info@bradfordhs.com.

Data Retention

We retain personal information only as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce agreements. Outdated information is destroyed in accordance with applicable laws and regulations.

Cookies

We use cookies to enhance Site functionality, remember user preferences, and gather analytics. Types include:

  • Session cookies: Temporary cookies deleted after closing the browser.
  • Persistent cookies: Remain on your device to remember preferences.
  • Third-party cookies: Used for analytics and marketing purposes.

You can manage cookie preferences via your browser settings. Disabling cookies may limit Site functionality.

Google Analytics

We utilize Google Analytics to analyze site usage. Google Analytics collects non-identifying information (IP addresses, site usage patterns). We do not combine Google Analytics data with personal identifiers. Google's use of information is governed by their Privacy Policy.

Third-party Information Collection

Our Privacy Policy does not apply to third-party websites. We encourage reviewing third-party privacy policies when interacting with external sites.

Safeguarding Your Information

We employ industry-standard security practices to protect your information against unauthorized access. Despite robust measures, no method of transmission or storage is 100% secure.

International Data Transfers

Some data recipients may reside outside the European Economic Area (EEA). We ensure adequate data protection through European Commission-approved methods or contractual safeguards.

Advertisements

We may use third-party advertising services for targeted advertising. You can opt-out via the Network Advertising Initiative (NAI) at optout.networkadvertising.org or the Digital Advertising Alliance (DAA) at optout.aboutads.info.

Marketing Communications

We may send promotional materials via email, phone, or SMS. You can unsubscribe from marketing communications at any time. Important service-related communications will continue regardless of marketing preferences.

Minors

Our services are not directed at minors, and we do not knowingly collect personal data from children. Parents or guardians who believe their child has provided personal information without consent should contact us immediately.

Policy Updates

We reserve the right to update this Privacy Policy periodically. Material changes will be posted on our Site, and continued use constitutes acceptance of these changes.

Contact Us

For questions about this Privacy Policy or your data, contact:

Bradford Home Services
Email: info@bradfordhs.com
Address: 145 South Main Street Haverhill, MA 01835